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  • Medias influence on sex appeal

    31.10.2017

    In an attempt to get noticed, many Influencers find new and innovative ways to portray their content. With the ability to reach more people; brand spending as a result of social media influence grew by 1. More and more young people are being put under the pressure of looking attractive and aspiring to look like their favourite Influencers, all the while normalising dangerous surgical procedures to fit societies unattainable idea of beauty. To many, Instagram is a job, so their livelihood and income relies predominantly on brand affiliations and endorsements. Many photos that are advertised all across Instagram are edited and manipulated in an attempt to to fit the new image of perfect — and little girls and boys are fed the idea that in order for one to be popular, they must be flawless. With an increase in surgical enhancements, Photoshop and bikini photos, the need to look physically attractive and sexy is at an all time high. Advertising has now become so subtle, and with more and more people posting their whereabouts in quirky restaurants and tagging their outfits, brands are able to save billions of pounds each year through the impact of social Influencers.

    Medias influence on sex appeal


    Due to its incredibly high success rate, an entirely new face to product marketing was created and the Social Media Influencer was born. With companies beginning as small social media websites like Fashion Nova and Celeb Boutique on the rise, there is no doubt that the way brands market themselves in association with social media has a significant impact on whether the brand stands a chance at being successful. In an attempt to get noticed, many Influencers find new and innovative ways to portray their content. The revolutionary transition helped to virtually transform the advertising industry overnight, and with an increase in accessibility; came an increase in opportunities for celebrities and citizens alike to not only work with companies, but actually benefit from promoting their products. The need for authenticity within the media has always been a topic of discussion, but due to the amount of influence brands have on social media as well as economical factors, the need to generate income tends to surpass the need to promote ethics. To many, Instagram is a job, so their livelihood and income relies predominantly on brand affiliations and endorsements. However, all is not lost. The Impact Brands Have On Social Media Body Standards How Instagram Influencers could be impacting young teens Adverts have been present in society for centuries; from selling cows to selling designer shoes, brands have used endorsements and promotions to influence their audience from the beginning of time. With an increase in surgical enhancements, Photoshop and bikini photos, the need to look physically attractive and sexy is at an all time high. Today social media is filled with algorithms — so the struggle to be the best and most appealing Social Influencer has become much more of a competition than a way of updating family and friends. The impact of marketing a business is huge. Instagram has become not only a social media site; but a business where the most popular posts are glorified, and those posts from users with less social influence are plummeted to the bottom of the feed. Many photos that are advertised all across Instagram are edited and manipulated in an attempt to to fit the new image of perfect — and little girls and boys are fed the idea that in order for one to be popular, they must be flawless. With the ability to reach more people; brand spending as a result of social media influence grew by 1. But, has the increase in Social Media Influencers advertising products caused for a shift in the wrong direction? So as a result, many have adopted the art of altering their posts and carefully selecting appealing images based on company partnerships. With the focus on aesthetics and brand imaging, companies have used extraordinary methods, like sexual innuendos and catchy theme tunes to persuade their target audience to invest in their corporations over that of their competitors. Although using physical appearance and attractiveness is nothing new in the marketing industry, social media has allowed for an increase in access to almost anything in the world, and with the ability to reach more of an audience, many young people are being fed the idea that being attractive and having certain assets is perhaps the only way forward. More and more young people are being put under the pressure of looking attractive and aspiring to look like their favourite Influencers, all the while normalising dangerous surgical procedures to fit societies unattainable idea of beauty. Advertising has now become so subtle, and with more and more people posting their whereabouts in quirky restaurants and tagging their outfits, brands are able to save billions of pounds each year through the impact of social Influencers. With companies now using individuals that have created a brand; the need for perfection and captivating content has increased — But at what expense? Without an interesting Instagram feed or enough social interactions, many bloggers and Influencers feel the pressure to gain the attention of their viewers.

    Medias influence on sex appeal

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    1 Comments on “Medias influence on sex appeal”

    • Ferg

      With companies beginning as small social media websites like Fashion Nova and Celeb Boutique on the rise, there is no doubt that the way brands market themselves in association with social media has a significant impact on whether the brand stands a chance at being successful.

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